:root{
    --navy:#2D2A6E; --navy-2:#3d3a8e; --green:#1A6B3C; --ink:#1a1a2e;
    --page:#F2F2F7; --card:#ffffff; --line:#E6E4F0; --muted:#56546e; --muted-2:#8a8aa0;
    --lilac:#6E66B8; --wash:#F4F3FB; --wash-green:#EAF6EF;
    --sans:'DM Sans',sans-serif; --serif:'Source Serif 4',Georgia,serif; --display:'Playfair Display',serif;
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{font-family:var(--serif);color:var(--ink);background:var(--page);line-height:1.65;-webkit-font-smoothing:antialiased}
  a{color:var(--navy);text-decoration:none}
  .wrap{max-width:1080px;margin:0 auto;padding:0 24px}
  .eyebrow{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--lilac)}
  .btn{display:inline-block;font-family:var(--sans);font-weight:700;font-size:14px;border-radius:6px;padding:12px 22px;cursor:pointer;border:1.5px solid var(--navy);transition:all .15s}
  .btn-primary{background:var(--navy);color:#fff}
  .btn-primary:hover{background:var(--navy-2)}
  .btn-ghost{background:transparent;color:var(--navy)}
  .btn-ghost:hover{background:var(--wash)}

  /* header */
  header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
  .nav{display:flex;align-items:center;justify-content:space-between;height:66px}
  .brand{display:flex;align-items:baseline;gap:12px}
  .wordmark{font-family:var(--display);font-weight:900;font-size:23px;color:var(--navy);letter-spacing:-.01em}
  .tagline{font-family:var(--serif);font-style:italic;font-size:12.5px;color:var(--navy)}
  .tagline b{font-style:normal}
  .nav-links{display:flex;align-items:center;gap:26px;font-family:var(--sans);font-size:13.5px;font-weight:500;color:var(--muted)}
  .nav-links a:hover{color:var(--navy)}
  .nav-cta{display:flex;align-items:center;gap:14px}
  @media(max-width:760px){.nav-links{display:none}.tagline{display:none}}

  /* hero */
  .hero{padding:76px 0 60px;text-align:center}
  .hero h1{font-family:var(--display);font-weight:900;font-size:clamp(38px,6vw,62px);line-height:1.05;color:var(--navy);letter-spacing:-.02em;margin:18px 0 0}
  .hero h1 .thin{color:var(--ink);font-weight:400;font-style:italic;font-family:var(--serif);display:block;font-size:clamp(22px,3.4vw,34px);margin-top:10px}
  .hero p.lead{font-size:clamp(17px,2.1vw,20px);color:var(--muted);max-width:660px;margin:26px auto 0;line-height:1.6}
  .hero .cta-row{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-top:34px}
  .hero .note{font-family:var(--sans);font-size:12px;color:var(--muted-2);margin-top:18px;letter-spacing:.02em}

  /* strip of proof */
  .proof{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#fff}
  .proof .wrap{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 44px;padding:20px 24px;font-family:var(--sans);font-size:13px;color:var(--muted);font-weight:500}
  .proof b{color:var(--navy);font-weight:700}

  /* section */
  section.block{padding:66px 0}
  .section-head{text-align:center;max-width:640px;margin:0 auto 44px}
  .section-head h2{font-family:var(--display);font-weight:800;font-size:clamp(27px,3.6vw,38px);color:var(--navy);line-height:1.12;margin:12px 0 0}
  .section-head p{color:var(--muted);font-size:16.5px;margin-top:14px}

  /* pillars */
  .pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
  .pillar{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:28px 26px}
  .pillar .num{font-family:var(--display);font-weight:900;font-size:15px;color:var(--lilac)}
  .pillar h3{font-family:var(--sans);font-weight:700;font-size:18px;color:var(--navy);margin:8px 0 10px}
  .pillar p{font-size:15px;color:var(--muted);line-height:1.62}
  @media(max-width:820px){.pillars{grid-template-columns:1fr}}

  /* framework */
  .framework{background:var(--navy);color:#fff}
  .framework .section-head h2{color:#fff}
  .framework .section-head p{color:#c9c6ea}
  .framework .eyebrow{color:#b3aee6}
  .factors{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
  .factor{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:10px;padding:22px 18px}
  .factor .k{font-family:var(--sans);font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#b3aee6}
  .factor h4{font-family:var(--display);font-weight:700;font-size:20px;margin:6px 0 8px}
  .factor p{font-size:13.5px;color:#fff;line-height:1.55}
  @media(max-width:820px){.factors{grid-template-columns:1fr 1fr}}
  @media(max-width:470px){.factors{grid-template-columns:1fr}}

  /* quote / manifesto */
  .manifesto{background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
  .manifesto .wrap{max-width:760px;padding-top:66px;padding-bottom:66px}
  .manifesto blockquote{font-family:var(--serif);font-size:clamp(19px,2.5vw,23px);line-height:1.6;color:var(--ink)}
  .manifesto blockquote em{color:var(--navy)}
  .manifesto .attr{font-family:var(--sans);font-size:13px;font-weight:600;color:var(--muted-2);margin-top:20px}

  /* inside a report */
  .tabs{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;max-width:820px;margin:0 auto}
  .chip{font-family:var(--sans);font-size:13px;font-weight:600;color:var(--muted);background:#fff;border:1px solid var(--line);border-radius:999px;padding:9px 16px}
  .chip b{color:var(--navy)}

  /* tiers */
  .tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
  .tier{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:28px 26px;display:flex;flex-direction:column}
  .tier.feature{border:2px solid var(--navy);box-shadow:0 8px 30px rgba(45,42,110,.08)}
  .tier .t-name{font-family:var(--sans);font-weight:700;font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--lilac)}
  .tier .t-price{font-family:var(--display);font-weight:900;font-size:34px;color:var(--navy);margin:8px 0 2px}
  .tier .t-price span{font-family:var(--sans);font-size:14px;font-weight:600;color:var(--muted-2)}
  .tier .t-desc{font-size:14.5px;color:var(--muted);margin:6px 0 16px}
  .tier ul{list-style:none;font-family:var(--sans);font-size:13.5px;color:var(--ink);margin-bottom:20px}
  .tier li{padding:6px 0 6px 22px;position:relative;color:var(--muted)}
  .tier li:before{content:"—";position:absolute;left:0;color:var(--green);font-weight:700}
  .tier .btn{margin-top:auto;text-align:center}
  .tier .badge{align-self:flex-start;font-family:var(--sans);font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#fff;background:var(--navy);border-radius:999px;padding:4px 10px;margin-bottom:10px}
  .tier .t-cad{font-family:var(--sans);font-size:14px;font-weight:600;color:var(--muted);margin:0 0 6px}
  .tier .t-reg{font-family:var(--sans);font-size:11.5px;color:var(--muted-2);margin-top:12px;text-align:center}
  .tier .was{font-family:var(--sans);font-weight:600;color:var(--muted-2);text-decoration:line-through}
  .t-price .was{font-size:20px;margin-right:9px}
  .t-cad .was{margin-right:6px}
  @media(max-width:820px){.tiers{grid-template-columns:1fr!important}}

  /* signup */
  .signup{background:var(--wash);border:1px solid var(--line);border-radius:16px;padding:44px 32px;text-align:center;max-width:720px;margin:0 auto}
  .signup h2{font-family:var(--display);font-weight:800;font-size:clamp(26px,3.4vw,34px);color:var(--navy)}
  .signup p{color:var(--muted);font-size:16px;margin:12px 0 24px}
  form.email{display:flex;gap:10px;justify-content:center;flex-wrap:wrap}
  form.email input{font-family:var(--sans);font-size:15px;padding:13px 16px;border:1.5px solid var(--line);border-radius:6px;min-width:260px;color:var(--ink)}
  form.email input:focus{outline:none;border-color:var(--navy)}
  .signup .fine{font-family:var(--sans);font-size:11.5px;color:var(--muted-2);margin-top:16px}

  /* method flow line */
  .flowline{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:8px 14px;max-width:780px;margin:6px auto 4px}
  .flowline span{font-family:var(--display);font-weight:700;font-size:clamp(15px,2vw,20px);color:var(--navy)}
  .flowline i{color:var(--lilac);font-style:normal;font-weight:700;font-size:19px}
  .theme-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:14px}
  .theme{background:var(--wash);border:1px solid var(--line);border-radius:10px;padding:18px 20px}
  .theme > b{font-family:var(--sans);font-weight:700;font-size:15.5px;color:var(--navy);display:block}
  .theme .stat{font-family:var(--sans);font-weight:800;font-size:15px;color:var(--green);display:block;margin-top:8px;line-height:1.3}
  .theme span{font-size:13px;color:var(--muted);display:block;margin-top:6px;line-height:1.56}
  .theme span b{color:var(--navy);font-weight:700}
  .theme-cta{text-align:center;max-width:640px;margin:26px auto 0;font-family:var(--serif);font-size:15.5px;color:var(--ink);line-height:1.6}
  .theme-cta strong{color:var(--navy)}
  .theme-note{text-align:center;font-family:var(--serif);font-style:italic;font-size:11.5px;color:var(--muted-2);margin-top:14px}
  @media(max-width:820px){.theme-grid{grid-template-columns:1fr}}
  /* narrative prose block (Gladwellian) */
  .narrative{max-width:700px;margin:0 auto 34px}
  .narrative p{font-family:var(--serif);font-size:17.5px;line-height:1.72;color:var(--ink);margin-bottom:16px}
  .narrative p:last-child{margin-bottom:0}
  .narrative strong{color:var(--navy);font-weight:600}
  /* distillation funnel */
  .distill{max-width:700px;margin:0 auto 26px;display:flex;flex-direction:column;align-items:center;gap:9px}
  .d-row{border:1px solid var(--line);border-radius:8px;padding:14px 22px;text-align:center;font-family:var(--sans);font-size:14.5px;color:var(--muted);width:100%;background:var(--card)}
  .d-row b{color:var(--navy);font-weight:700}
  .d-row:nth-child(1){background:var(--wash)}
  .d-row:nth-child(2){width:87%}
  .d-row:nth-child(3){width:73%}
  .d-row:nth-child(4){width:60%}
  .d-row:nth-child(5){width:48%;background:var(--navy);color:#fff;border-color:var(--navy)}
  .d-row:nth-child(5) b{color:#fff}
  .pullquote{max-width:720px;margin:36px auto 0;text-align:center;font-family:var(--display);font-weight:700;font-size:clamp(21px,2.8vw,28px);line-height:1.38;color:var(--navy)}
  .pullquote cite{display:block;font-family:var(--sans);font-style:normal;font-weight:600;font-size:13px;letter-spacing:.03em;color:var(--muted-2);margin-top:18px}
  .closing{text-align:center;max-width:620px;margin:0 auto;font-family:var(--serif);font-size:16.5px;color:var(--ink);line-height:1.62}
  .closing em{color:var(--navy);font-style:italic}
  @media(max-width:600px){.d-row{width:100%!important}}
  /* learn */
  .learn-grid{display:grid;grid-template-columns:1fr 1fr;gap:30px}
  .learn-col h3{font-family:var(--sans);font-weight:700;font-size:18px;color:var(--navy);margin-bottom:10px}
  .learn-col p{font-size:15.5px;color:var(--muted);line-height:1.64}
  .learn-col p em{color:var(--navy);font-style:italic}
  .greats{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
  .greats span{font-family:var(--display);font-weight:700;font-size:14px;color:var(--navy);background:var(--wash);border:1px solid var(--line);border-radius:999px;padding:6px 14px}
  .greats-note{font-family:var(--serif);font-style:italic;font-size:11.5px;color:var(--muted-2);margin-top:14px}
  @media(max-width:820px){.learn-grid{grid-template-columns:1fr}}

  /* footer */
  footer{background:#fff;border-top:1px solid var(--line);margin-top:20px}
  footer .wrap{padding:44px 24px}
  .foot-top{display:flex;justify-content:space-between;flex-wrap:wrap;gap:24px;align-items:flex-start}
  .foot-links{display:flex;gap:34px;flex-wrap:wrap;font-family:var(--sans);font-size:13.5px;font-weight:500;color:var(--muted)}
  .foot-links a:hover{color:var(--navy)}
  .disclaimer{font-family:var(--serif);font-size:12px;color:var(--muted-2);line-height:1.6;margin-top:28px;border-top:1px solid var(--line);padding-top:22px}
  .copyright{font-family:var(--sans);font-size:12px;color:var(--muted-2);margin-top:14px}

/* --- signup form states (Ghost Members / Portal) --- */
.form-msg{display:none;font-family:var(--sans);font-size:14px;margin-top:14px;line-height:1.5}
.form-success{color:var(--green);font-weight:600}
.form-error{color:#b3261e;font-weight:600}
.email.success .form-success{display:block}
.email.error .form-error{display:block}
.email.loading button{opacity:.6;pointer-events:none}

/* --- Koenig editor content classes (required by Ghost) --- */
.kg-width-wide{position:relative;width:75vw;min-width:100%;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw)}
.kg-width-full{position:relative;width:100vw;left:50%;right:50%;margin-left:-50vw;margin-right:-50vw;max-width:100vw}
.kg-width-wide img,.kg-width-full img{width:100%}
.narrative img{max-width:100%;height:auto;border-radius:8px}
figure.kg-card{margin:28px 0}
figcaption{text-align:center;font-family:var(--sans);font-size:13px;color:var(--muted-2);margin-top:8px}